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Mark Watson

April 6, 2021

Mark Watson is Co-founder and President of Potlikker Capital, a farm community governed charitable integrated capital fund dedicated to supporting BIPOC farmers at the intersection of racial and climate justice.

He is also the founder of Keel Asset Management LLC,  a financial advisory firm that provides socially responsible financial planning and investment advisory  services to nonprofits, public and corporation pension plans. Mr. Watson started his career as a banker at the First National Bank of Chicago, now JP Morgan, in commercial banking, corporate and public finance. He had a 35-year career which included managing investment portfolios for foundations, endowments, private and public pensions funds.  Mr. Watson also co-designed and helped to launch  and manage an integrated racial justice capital fund which deployed capital to BIPOC entrepreneurs, The Boston Impact Initiative Fund. He serves as an advisory board Member of MIT/Health Innovation Systems Inc.; a SteeringCommittee member of Transformative Investors in Food Systems (TIFS); a Director of Winrock International; and Board Chair of Possibility Labs. Mr. Watson holds a Bachelor of Science in Finance, University of Illinois Champaign-Urbana and a Master’s in Business Administration, The Booth School, University of Chicago.

Areas of Expertise:

  • Capital Structure
  • Fundraising with Impact Investors
  • Working Capital Management
  • Impact Fund Construction

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